Organic Permanent Hair Straightening Treatment

organisk permanent haar udglatning

ORGANIC
PERMANENT HAIR STRAIGHTENING

ORGANIC PERMANENT HAIR STRAIGHTENING

Dreaming of saying goodbye to frizz and hello to smooth, radiant hair?

We offer Denmark’s only 100% organic permanent hair straightening treatment.
A treatment that not only smooths your hair, but also restores and rebuilds it.

Tried keratin before and ended up with dry, damaged hair?

Keratin may leave your hair straight – but also dry, brittle, and lifeless.
Many of our clients have tried keratin before, and most say they regret it.

Our treatment is not a keratin treatment

At Beauty Factory, we offer a treatment that is fundamentally different from traditional keratin.

It contains no formaldehyde and is powered by organic acids and hyaluronic acidwhich deeply hydrate, strengthen, and restore your hair from within. 

All without harmful chemicals

Enjoy silky-soft, smooth, and shiny hair – for up to 6 months.
Best of all: no restrictions – you can wash, style, and color your hair the very same day.
Reduces your styling time by up to 80% – so you can spend less time in front of the mirror.
Enjoy silky-soft, smooth, and shiny hair – for up to 6 months.

Best of all: no restrictions – you can wash, style, and color your hair the very same day.

Reduces your styling time by up to 80% – so you can spend less time in front of the mirror.

Keratin vs. Organic Hair Straightening

Keratin treatments promise smooth hair – but the reality is often far more problematic than the result itself.

  • Leaves hair dry, brittle, and lifeless.
  • Alters the hair’s natural structure, so curls never return the same way again.
  • Contains formaldehyde, which can be harmful to both hair and health.
  • Comes with many restrictions: you cannot wash, style, or color your hair for days after treatment.
  • Not suitable for pregnant or breastfeeding women, and cannot be used by everyone.

The result is temporarily smooth hair – but at the cost of your hair’s health, flexibility, and natural beauty.

Our treatment is 100% organic and delivers smooth, shiny results – with absolutely no compromise.

  • No restrictions – you can wash, style, color, or tie up your hair the very same day.
  • Safe for everyone – including pregnant and breastfeeding women.
  • Natural result – after about 6 months, your hair returns to its original state, and your curls come back just as before.
  • Reduced drying time – blow-drying is up to 80% faster, so you can skip the flat iron and save time every day.
  • Long-lasting – enjoy silky, shiny, and healthy hair for up to 6 months.
  • Unique in Denmark – we are the only salon where you can get this 100% organic treatment.

With our treatment, you don’t just get smooth and shiny hair – you also preserve your hair’s health, freedom, and natural beauty.

The journey to silky-smooth, perfectly straight hair begins with a personal consultation.


To guarantee a healthy, shiny, and long-lasting result, we begin with a personal consultation.

In just 15 minutes, you’ll meet your dedicated hair specialist, who will carefully analyze your hair and create a tailored treatment plan designed for your needs and hair type.

This consultation ensures we select the right treatment for your unique hair journey – so you achieve the most beautiful and lasting results.

Practical Information for Your Consultation

We kindly ask you to arrive with freshly washed hair – ideally washed the day before.
Your hair should be blow-dried without the use of straighteners, styling products, or any other styling.

It’s important for us to see your hair’s natural structure so we can assess it correctly and choose the right treatment for you.

PRICING

What Does the Treatment Cost?

We understand you’d like to know the price – but here’s the truth: no two heads of hair are the same.

The cost doesn’t just depend on length, but also on how thick, curly, or porous your hair is, and its overall structure.

These factors determine how much time and product are needed to achieve the silky-smooth, straight result you’re dreaming of.

That’s why we always start with a consultation.

In just 15 minutes, we’ll carefully assess your hair and create a tailored plan – including a realistic price and a clear picture of what you can expect.

It’s not just about price – it’s about achieving the right result.

These prices are indicative and
based only on hair length.

Hair length is assessed
once the hair has been straightened.

Meet Your Straightening Expert

Beauty Factory by Lorand Bali

Meet Your Straightening Expert

Maria

Specialist in Hair Treatments

Maria offers a range of professional hair treatments, including hair straightening, scalp therapy, and reconstruction treatments for blonde hair.

Her most popular and highly valued services are Organic Permanent Hair Straightening and S.O.S. Hair Reconstruction Repair.

Maria is frequently mentioned in our client reviews – and with good reason. As our dedicated hair treatment specialist at Beauty Factory, she is known for her excellent service and caring, client-focused approach.

With over six years of experience working exclusively with organic, high-quality products, Maria consistently delivers spectacular results – healthy, shiny hair that reflects her true passion for haircare.

AFTERCARE

To keep your results lasting, it’s essential to use the right haircare products after your permanent straightening treatment.

Our Recommendation:

For long-lasting results, we recommend our at-home maintenance, which enhances and prolongs the effect over time.

Our flagship straightening product is made from a combination of acids that, when fused with hair proteins, create chemical bonds through the interaction with a heat source.

🕐 Quick application
🧬 Suitable for all hair types
💧 Hydrating